ORANGE LAUNCHES GLASTONAV MOBILE APPLICATION

'IN 30 YARDS TURN LEFT AT THE PYRAMID STAGE'

Orange launches GlastoNav mobile application to help festival goers find their way around the festival and manage their Glastonbury schedule

London. 25 June 2008. Orange today announced the launch of a brand new interactive festival guide for mobiles called Orange GlastoNav. Orange GlastoNav is a downloadable mobile application which provides users with a detailed interactive festival map to help them find their way around the site, as well as the complete artist line-up from The Guardian Guide.

Orange GlastoNav is the must have mobile application designed to ensure festivals goers stay connected with their friends throughout the three day festival. Once users have decided which bands they want to see they can plan a schedule and share their 'ones to watch' with mates. What's more, the Orange GlastoNav map will help people find their way around the festival site and enables people to share their festival location. Users can browse the map, pinpoint their exact position and tag their location with a personalised message. These details are then broadcast to their buddylist and will feature as a mini marker on the map.

Orange GlastoNav has a number of other features including a bar guide, useful festival information and a guide to alternative areas to check out. Users will be updated regularly in the lead up to the festival and throughout the weekend using a combination of text messages and dynamic updates. All messages are free of charge and will provide users with the very latest festival news and information. The application is available across all networks and on most phones with mobile internet (WAP) capabilities.

Hattie Magee, Head of Partnerships at Orange UK, said ""It's fairly easy to get lost at some stage during the Glastonbury Festival as is missing your favourite band because you've been distracted by other festival entertainment. We wanted to help festival goers by providing an extremely easy to use application to help ensure that people didn't miss out on the bands they've been waiting to see all year.""

To download Orange GlastoNav to your mobile phone, text GLASTO to 64446 or visit www.glastonav.co.uk

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