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28 July 08

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ORANGE EXPANDS ONLINE MUSIC CONTENT

London, 28 July 2008: Orange today extends its music offering with the launch of its new weekly online music round up, 'The Music Show'. The new service has become a permanent fixture on the music section of the Orange website and on Orange customers handsets through Orange World following the success of recent trials from Glastonbury festival where one episode was filmed and uploaded daily.

The weekly six-minute clip will include exclusive music news, interviews with big name bands, track-by-track album reviews by the artists themselves and monthly live sessions. The show will also include the 'Orange Press Pass', where a fan gets the opportunity to meet their music heroes backstage at a gig.

Artists featured on the show to date include indie band Joe Lean and the Jing Jang Jong, Queen of British R&B Estelle, plus the smooth sounds of Sam Sparro and James Blunt.

Richard Wheeler, Head of Music Partnerships, Orange UK, said: ""The launch of ‘The Music Show' further proves that Orange is committed to music in all its forms. It will showcase top quality exclusive content with the very best bands and artists every week. The Music Show will also highlight other music content and offerings on the portals that users will be interested in via various dynamic links. “

The Music Show is created in a format tailor-made for Orange by content partners Somethin' Else.

Paul Bennun, Director of Strategy, Somethin' Else, said: “We are delighted to have secured this contract with Orange. We share Orange's desire to produce ground-breaking multiplatform media products, and believe our experience working with music in the cross-platform arena, including with Orange, means we're exactly the right company for the job.”

Interviews and live sessions to look forward to on the Music Show include big names such as The Script, Ne-Yo, and The Futureheads, and King of Grime Dizzee Rascal.

For your comprehensive overview of all things music, log on to www.orange.co.uk/music every week.

ENDS

Press release: consumer, music, richard wheeler, the music show

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