Orange turns to social media to offer film fans more

London — 28th November 2008: Orange today announced the launch of new online communities for film fans that build on the company's long standing association with the movie world. The new ""Orange Film Club"" gives Facebook and Bebo users access to great film content like free preview screenings and exclusive film competitions. With the latest trailers and movie reviews it's the perfect place for cinema-goers and film fans to come together and chat about their favourite movies. The launch is accompanied by a new innovative Facebook application which makes it easy for people to take advantage of the company's ever popular ""Orange Wednesdays"" two-for-one promotion.

'Friends' of the film club get access to free preview screenings of the latest blockbusters - people signing up at launch will be invited to a free screening of Sex Drive, the hit teen flick starring Josh Zuckerman and Seth Green. ‘Friends' also receive regular updates and access to the Orange Wednesdays Movie Show — a weekly digest of movie news and previews.

With so many wonderful movies out there, the biggest challenge is working out what to go and see next, which is why Orange has created a new Facebook application so it's easier than ever to take advantage of the Orange Wednesdays 2 for 1 cinema ticket offer.

Once downloaded, the application shows you which friends of yours are also using it - making it easier than ever to get a group of you together. To send an invitation, users enter the name of a friend and select a film, location and screening time - the invitations are sent automatically. Even if you're not an Orange customer, you can use the application to ‘Poke' a friend who is and politely ask them to take you!

To retrieve the 2 for 1 code, Orange customers (Pay Monthly and Pay As You Go mobile) simply text FILM to 241,[1] for home broadband and dial-up customers text ‘FILM' to 80241. Visit www.orange.co.uk/orangewednesdays for more details.

Spencer McHugh, Head of Brand Communications at Orange, commented: “From our cult cinema adverts to sponsorship of the prestigious BAFTA film awards, Orange has a longstanding association with film. The new Film Club communities give movie fans on Facebook and Bebo a place to come together and chat about the things they love most. And, with the new Facebook application, we've made it even easier for people to benefit from Orange Wednesdays.""

[1] Texts cost 35p