Orange introduces revenue share model to reward channel partneres for high value customer aquisition and retention

19 March 2009 9:35

• Orange to launch 10% revenue share model for selected dealers and distributors
• Orange to significantly increase commission payment for retentions

London, 19th March, 2009 – Orange UK today announced a complete overhaul of its indirect channel commissions in a bid to attract best-value customers to its network. A 10% revenue share model and rebalancing of acquisition and retention commissions will enable Orange and its channel partners to better target and retain valuable PAYM customers.

Duncan Hay, Director of Indirect Sales for Orange UK, said: “Over the past six months we have been working with our channel partners to develop clear and simple performance measures that ensure we are better able to target valuable customers whilst giving our channel partners security in this difficult economic climate.

“By sharing revenue across the length of our relationship with customers we’re ensuring our channel partners are better rewarded for getting and keeping the most valuable customers.”

Orange will pay dealer and distributor channel partners 10% revenue share on all mobile voice connections from the first month of the customer contract. This will continue until the customer is upgraded or leaves Orange. Investment in retention commissions for small and medium business customers will also be significantly increased to provide dealer and distributor channel partners with better rewards for retaining customers on the network.

“Our new model provides a significant opportunity for channel partners to increase their earnings through acquiring and retaining high value customers. We believe this move will help both Orange and our partners build longer term relationships with our customers and could see the end of the washing machine churn cycle”, continued Duncan.

With UK businesses facing increasing pressure to cut costs Orange has recently launched a range of new plans to provide even more value. For business customers looking to improve efficiencies Orange has launched a range of new tariffs including Business Sense and Flexible Workforce to better meet the needs of small and medium businesses. These new plans and the new approach to working with channel partners will enable Orange to continue growing connections in this competitive market.

For more information contact:

Orange UK Press Office t:0870 373 1500 e: orangepr@golinharris.com

About Orange

Orange is a key brand of the France Telecom Group, providing mobile, broadband, fixed, business and entertainment services across Europe. It is one of the world's leading telecommunications operators with more than 182 million customers on five continents.

In June, 2006, Orange became the single brand for mobile, broadband and multi-play offers. In addition, Orange Business Services became the new banner for business communications solutions. Orange Business Services is present in 166 countries with network reach in 220.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of December 2008, Orange had about 17 million customers in the UK – 15.9 million active mobile customers and over one million fixed broadband customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

Further information about Orange can be found on the Orange website at http://www.orange.co.uk or the France Telecom group international website at http://www.orange.com and http://www.francetelecom.com

For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com *