For the first time, Orange has extended it's Gold Spot cinema advertising to include a digital campaign by creative agency Poke.
The online campaign spoofs how movies are promoted on the web as if Orange Film Studios’ ‘new movie’ was real.
The Vision
A dedicated website www.orange.co.uk/orangefilmstudios will feature promotional materials about the movie in the cinema adverts, such as ring tones, games and even wallpaper.
Together they have also created a movie trailer, and a press junket with film critic Mark Kermode interviewing the producers Dresden and Elliott about their ‘new movie’.
The Trailer
The Interview
Other media: Film, Studios, cinema, advertising, campaign, Gold Spot, Dresden, Mark Kermode, interview, Elliot, vision
attached files
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