Orange makes topping up fun with the launch of Bright Top Ups

• Customers now have a 1 in 3 chance of winning a prize every time they top up with Orange Pay As You Go
• 'Fun in the sun’ themed prizes include European and UK mini breaks, VIP tickets to Glastonbury, mountain bikes, and theme park tickets
• Non-prize winners are entitled to a 2 for 1 voucher to top UK attractions including Alton Towers Resort, THORPE PARK, Madame Tussauds London and more

Orange has today launched Bright Top Ups to its Pay As You Go customers which means every time a customer top ups by any amount, they will have a one in three chance to instantly win a prize.

Orange will reward millions of winners every month and customers will be sent a text message within minutes of topping up to inform them if they are successful. Orange Bright Top Ups launch with holiday and leisure inspired prizes providing Pay As You Go customers with fun in the sun over the Spring and Summer months. Prizes include thousands of non-mobile prizes such as European breaks, weekends away in the UK, tickets to Glastonbury, portable BBQs, beach towels, frisbees, juggling balls, and giant beach balls. Orange will regularly renew the theme of its prizes with new gifts up for grabs throughout the year.

If a customer wins a mobile prize including text bundles, and extra credit, these can be redeemed by simply replying “yes” to the text. Non-mobile prizes are claimed from our website at www.orange.co.uk/brighttopups

Non-prize winners can claim a 2 for 1* entry voucher to top attractions in the UK, including theme parks such as Alton Towers Resort and Chessington World of Adventures & Zoo, and fun outings to Legoland® Windsor, the Dungeons and Madame Tussauds London.

Pippa Dunn, Director of Pay As You Go at Orange UK, said: “Bright Top Ups from Orange will make topping up more fun and exciting. With a 1 in 3 chance to win a really great prize with every top-up, we'll be giving away millions of instant prizes every month.”

Bright Top Ups is the latest benefit for Orange Pay As You Go customers who already have the best choice and value in the high street. Our Animal packages reward our customers with either free texts, free calls or free social networking on your mobile just for topping up. Orange also put £1 for every £10 top up into a Phone Fund which Pay As You Go Customers can redeem against a new phone anytime they want.

Ends

Please go to orange.co.uk/brighttopups for full terms and conditions.

Notes to Editors

For more information on Orange’s refreshed pay-monthly animal tariffs, please visit http://shop.orange.co.uk/shop/paymonthly

About Orange Orange is a key brand of the France Telecom Group, providing mobile, broadband, fixed, business and entertainment services across Europe. It is one of the world's leading telecommunications operators with more than 182 million customers on five continents.

In June, 2006, Orange became the single brand for mobile, broadband and multi-play offers. In addition, Orange Business Services became the new banner for business communications solutions. Orange Business Services is present in 166 countries with network reach in 220.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of December 2008, Orange had about 17 million customers in the UK – 15.9 million active mobile customers and over one million fixed broadband customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

Further information about Orange can be found on the Orange website at www.orange.co.uk or the France Telecom group international website at www.orange.com and www.francetelecom.com

For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com.