Orange are back in a field, a very big field in the country

Orange is pleased to announce that for the 11th year it will be back at Glastonbury festival as the Official Communications Partner, and has lined up some exciting initiatives to wow festival fans.

Back for 2009 is the highly successful and updated GlastoNav, a downloadable mobile application providing the ultimate interactive guide to Glastonbury. Last year saw over 15,000 festival goers download the application. This year a brand new feature means festival goers will also be sent alerts for money-can’t-buy ‘side of stage’ competitions to see some of the top bands playing this years festival. Existing functionality enables the user to create their own personalised line up. Once downloaded, the service is completely free, easy to use and available across any mobile network on the majority of UK handsets.

For those not lucky enough to have got their hands on tickets, Orange’s Spot the Bull competition will be returning for a 3rd year. Orange will have 44 tickets to give away between 26th May – 12th June, all you need to do is guess where Desmond, the GPS tagged bull, will be at 3pm each day. Go to www.spotthebull.co.uk to pre-register.

Previous years have seen celebrity diarists, Peaches Geldof and Kelly Osbourne, filming their festival experiences for Orange’s exclusive Video Diaries. This year Orange’s top secret celebrity will be creating a must-have fashion item for the festival season, all will be revealed very soon.

Glastonbury continues to provide a fantastic test-bed for new product development; past innovations include the Orange Mobile Wind Charger in 2007 and the Orange Dance Charger in 2008. This year, after lengthy research into the camping experience, Orange predicts how this may look in the future.

A new state-of-the-art, portable phone charging device, which builds on learnings from past Glastonbury inspired designs, will also be showcased. Orange’s 2009 eco technology plans will be unveiled soon, so watch this space.

Ian Smith, Head of Sponsorship, Orange UK said; “Glastonbury is a highlight in Orange’s music event calendar and this year’s line up is one of the best ever. Orange is proud to be involved with the nation’s favourite music festival and look forward to announcing some more exciting initiatives for Glastonbury 2009 in the coming weeks.”

Orange supplies Glastonbury festival goers with the 800m2 Chill ‘n’ Charge Tent, a multi-media space which, last year, charged over 70,000 festival goers’ mobile phones at 600 charging points. In addition, punters are able to tweet, upload their pictures and message their friends using one of 30 broadband points.

Another stellar line-up of live musical talent will provide a soundtrack for all this Orange activity; last year’s Chill ‘n’ Charge Tent highlights included performances from Mark Ronson, Ida Maria and Sam Sparro.

Glastonbury Festival 2009 takes place at Worthy Farm, Pilton, Somerset, from 24th - 28th June. For all the latest updates from the field go to www.orange.co.uk/glastonbury which will be relaunching at the end of May, complete with a dedicated blog area for festival goers to share their experiences. To be involved, fans should text GLASTO plus their comments, photos and video footage to 60300.

For more information about Glastonbury Festival go to www.glastonburyfestivals.co.uk

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For more information on Orange or Glastonbury please contact: Holly Ferguson at M&C Saatchi Sport & Entertainment Tel: 0207 544 3855 Mob: 07837 252565 Email: holly.ferguson@mcsaatchi.com

About Orange

Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 29 April 2009, the Group had a customer base of almost 184 million customers in 30 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of March 2009, Orange had almost 17 million customers in the UK – 15.8 million active mobile customers and close to one million fixed broadband customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

For more information: www.orange.com, www.francetelecom.com, www.orange-business.com

For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com.