21 May 09
Give it some welly! Orange launches the Power Pump charger for Glastonbury 2009
Orange today unveils a compact mobile phone charger prototype, the Orange Power Pump, a lightweight unit powered by sheer legwork that will ensure festival goers at Glastonbury this summer never lose contact with their friends on site.
The Orange Power Pump, created by GotWind, the renewable energy experts, harnesses kinetic energy from an air bed foot pump, a standard piece of camping equipment, which in turn drives a turbine within the Power Pump. This energy is then converted into an electrical current which can re-charge your mobile phone. Orange will be showcasing the Orange Power Pump at this yearâ€™s Glastonbury Festival, taking place at Worthy Farm, Pilton, Somerset, from 24th - 28th June.
A compact camping accessory which fits all handsets, the Orange Power Pump measures 154mm by 129mm with a height of 47mm making it no bigger than a packet of Wet Wipes, is lightweight and easy to fit into your rucksack. Encased in sleek black housing, the turbine can generate enough energy to power 5 minutes of call time in the time it takes to inflate a pillow.
Following the success of 2008â€™s Dance Charger and Recharge Pod, Orange have continued to work with GotWind to create the Power Pump, which is the result of Orangeâ€™s lengthy research into innovative eco-technology that builds on learnings from past Glastonbury inspired designs. In keeping with the green ethos of the festival, the Power Pump uses clean and renewable energy to ensure music lovers stay connected on site.
GotWind Managing Director, Dave Pain, said: â€œGotWind have worked with Orange for a third year to create yet another groundbreaking festival accessory that is sure to become a must have when packing your rucksack.â€
Ian Smith, Head of Sponsorship, Orange UK, said, â€œAs Official Communications Partner of Glastonbury we pride ourselves on creating innovative, fun and ecologically aware products which enhance the Glastonbury experience by allowing festival goers to stay in touch with their friends onsite.â€
Glastonbury continues to provide a fantastic test-bed for new product development. Past innovations from Orange have evolved from the Text Me Home Dome in 2004, which allowed festival goers to text their tent to make it glow, helping them locate it after a hard days partying, to 2005â€™s Orange Pic Stick, a telescopic phone holder trialled to elevate your phone above crowds for the best shot of the stage, to 2008â€™s Dance Charger, designed to capture kinetic energy created by dancing.
For festival goers needing to kick back, relax and recharge their batteries, the Orange Chill â€˜nâ€™ Charge tent will be at Glastonbury again this year providing 600 mobile phone charging points, free internet access and live music. The Orange Chill â€˜nâ€™ Charge tent will be open from Friday to Sunday, 10am-10pm.
For all the latest updates from the field go to www.orange.co.uk/glastonbury, which will be relaunching at the end of May. For more information about Glastonbury Festival go to www.glastonburyfestivals.co.uk
For more information on Orange or Glastonbury please contact: Holly Ferguson at M&C Saatchi Sport & Entertainment Tel: 0207 544 3855 / Mob: 07837 252565 Email: firstname.lastname@example.org
Orange is the key brand of the France Telecom Group, one of the worldâ€™s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 29 April 2009, the Group had a customer base of almost 184 million customers in 30 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of March 2009, Orange had almost 17 million customers in the UK â€“ 15.8 million active mobile customers and close to one million fixed broadband customers.
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.
For more information: www.orange.com, www.francetelecom.com, www.orange-business.com
For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com.
GotWind was originally founded with the purpose of sharing experience in the design and making of small scale renewable energy projects, focusing in particularly on wind and solar power.
In 2006 Ben Jandrell launched this website initially as a hobby to share his passion with the world, as renewable energy has become more and more prevalent in the worlds conscious. GotWind and its unique approach has received massive interest worldwide. The website is a quickly growing hub for renewable energy enthusiastâ€™s worldwide, offering advice and resources for all its users. For further information please visit www.gotwind.org
Pocket-lint.com on the Orange Power Pump
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