Predict Desmond the bull's moo-vements to win tickets to Glastonbury with Orange

Orange today announces the return of their interactive Spot the Bull competition, which enables music lovers to compete for one of 18 pairs of tickets to Glastonbury Festival simply by guessing where in the field Desmond the bull will be.

This year it couldn’t be easier to be in with a chance of winning tickets to the sold out festival – simply go to www.orange.co.uk/spotthebull, and pick which part of the field you think Desmond will be in at 3pm. Each day, for three weeks, one lucky winner will be selected from all correct entries to win a pair of tickets.

This year for the very first time Spot the Bull has gone mobile, to play by text, send 'MOO' followed by the grid reference of the square you think Desmond will be in at 3pm, to 64446 (for example, MOO E7). You can also access the mobile site by visiting www.orange.co.uk/spotthebull

A team of bull-watchers will be monitoring Desmond’s movements throughout the day and reporting his grid location in the field at exactly 3pm. A live bull-cam will also be capturing his position and feeding it to the site www.orange.co.uk/spotthebull every 20 seconds giving players the opportunity to take a more educated guess and enhance their chances of winning. On choosing a location, players will be given specific information about the percentage of time Desmond has spent in that area as well as the percentage of people who have chosen that part of the field.

This year Orange have introduced a Spot the Bull widget, available to download for personal social networking profile pages and blogs, this features a countdown to the next ticket giveaway, the Spot The Bull twitter feed and images direct from Desmond’s field.

Spencer McHugh, Brand Director, Orange UK, said: “Now in its third year Spot the Bull is firmly established as a competition to look out for each summer. It returns bigger and better than ever with enhanced player interactivity and improved functionality. Finding Desmond is the most fun way to win tickets to the sold out Glastonbury festival.”

To keep updated with news from the field, avid bull watchers can sign up to Desmond’s twitter feed at www.twitter.com/spotthebull

Spot the Bull has been designed and developed by digital creative agency Poke. The competition launches on the 26 May and runs until 12 June.

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For more information on Orange or Glastonbury please contact: Holly Ferguson at M&C Saatchi Sport & Entertainment Tel: 0207 544 3855 Mob: 07837 252565 Email: holly.ferguson@mcsaatchi.com

About Orange

Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 29 April 2009, the Group had a customer base of almost 184 million customers in 30 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of March 2009, Orange had almost 17 million customers in the UK – 15.8 million active mobile customers and close to one million fixed broadband customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

For more information: www.orange.com, www.francetelecom.com, www.orange-business.com

For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com.