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17 June 09

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V V Brown designs a limited edition rain poncho exclusively for Orange at Glastonbury

Claim yours at the Orange Chill 'n' Charge tent before they run out!

Orange, Official Communications Partner of the Glastonbury festival, is pleased to announce their exclusive collaboration with fashionable pop singing chanteuse V V Brown. The limited edition V V Brown designed poncho will be available for free to the first 100 people who request one from the Orange Chill ‘n’ Charge tent on the Saturday of this year’s festival.

Orange and V V Brown have created a must-have festival essential that will keep you dry and stylish throughout the weekend. The signature Orange poncho features a design devised by the singer who is currently in the early stages of creating her own fashion line.

Described by the BBC as the 24-year-old modern-day doyen of doo-wop, Northamptonshire born V V Brown has already appeared in British style bible Vogue and is the muse for fashion designer Ashish.

V V Brown said: "Customising and designing is a passion of mine, so naturally I jumped at the chance to design a limited edition poncho for Orange at Glastonbury. I’m really excited about the design and can’t wait to see people wearing them".

Ian Smith, Head of Sponsorship, Orange UK said; “We are thrilled to be teaming up with the creative talents of V V Brown for this year’s Glastonbury festival. The Orange poncho has become a staple item of Glastonbury festival attire over the years and VV’s design is bound to be a must-have.”

Orange’s celebrity collaboration with V V Brown follows 2008 and 2007’s Orange Video Diaries with Kelly Osbourne and Peaches Geldof respectively. V V Brown will also play the Orange Chill ‘n’ Charge tent, as part of the exciting line-up of live performances for each day of the festival.

The Orange Chill ‘n’ Charge tent provides 600 mobile phone charging points, free internet access and live music, open from Friday to Sunday, 10am-10pm.

-Ends-

For more information on Orange or Glastonbury please contact: Holly Ferguson at M&C Saatchi Sport & Entertainment Tel: 0207 544 3855 Mob: 07837 252565 Email: holly.ferguson@mcsaatchi.com

About Orange

Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 29 April 2009, the Group had a customer base of almost 184 million customers in 30 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of March 2009, Orange had almost 17 million customers in the UK – 15.8 million active mobile customers and close to one million fixed broadband customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

For more information: www.orange.com, www.francetelecom.com, www.orange-business.com

For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com or visit www.orange.co.uk/newsroom

Press release: Sponsorship & EntertainmentGlastonbury

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