Juliette Lewis stars in Orange Gold Spot

Cinema ad features Juliette Lewis in kung-fu epic, Fngrz of Fury

Orange launches competition to find the title for a future Gold Spot movie

More promotional materials available from Orange Film Studios

Orange today announces that Juliette Lewis will star in the latest Orange Gold Spot advert - the second in the new series following the launch of Orange Film Studios this year. The advert sees the return of Mr Dresden and Elliot who have moved into the film production business and are now creating ‘re- envisioned’ Hollywood blockbusters with Orange mobile phones at the centre of the action.

Juliette Lewis plays the leading role in a new film created by Orange Film Studios - a re-envisioned version of martial arts film Fist of Fury. Lewis follows Emilio Estevez who starred in the first advert of the series, created by Fallon earlier this year. The Gold Spots continue to remind people to turn off their mobile phones in cinemas.

Set in a Hollywood sound studio, Mr Dresden and Elliot are recording a director’s commentary for their ‘new movie’, Fngrz of Fury. Lewis arrives in the studio after Mr Dresden and Elliot wave her over to join them. Watching the film on a projection screen, Lewis appears on the screen dressed in a contemporary martial arts outfit and begins a spectacular kung-fu routine.

Mr Dresden says “Jean-Claude, what do you call this fighting style?” Mr Dresden impersonates Van-Damme and continues “Text-fu. It’s the best technique.”

Lewis does not realise that the mobile phone has been inserted into the movie and is alarmed when she finds out. They’ve also included close-ups of Lewis’ toes and fingers hitting keys on her phone in a martial arts frenzy. Lewis is furious and exclaims “You added a phone!?” The scene comes to an end with Lewis gathering her belongings and leaving the studio.

The new Gold Spot series includes a digital campaign by creative agency Poke and spoofs how movies are promoted on the web as if the Orange Film Studios’ movie was real. The Orange Film Studios has a dedicated website www.orange.co.uk/orangefilmstudios which will feature promotional materials about the movie. It includes Mark Kermode interviewing Mr Dresden and Elliot about their ‘new movie,’ a fun game based on how quickly you can text and even mobile wallpaper.

Orange is also launching a competition to find the best title for a future Orange Film Studios’ movie. The competition will run until 31st August and the winner will win the chance to see their movie idea realised on screen in a future Orange Gold Spot. The Fngrz of Fury promotional materials and more information about the competition will be available on the Orange Film Studios’ website from Friday.

Spencer McHugh, Brand Director for Orange UK says “The Gold Spot adverts reinforce Orange as the number one brand associated with film in the UK. The new series and concept behind Orange Film Studios has enabled us to continue to entertain millions of people, while introducing an interactive element and finding new and innovative ways to reach UK audiences.”

Orange has held the prestigious 65 second slot or ‘Gold Spot’ since 2000, with the original Film Funding Board creative starting in 2003 with Mother. The new ad starring Juliette Lewis will run in cinemas across the UK from 26th June. Fallon has created two other Gold Spots that will hit the screens throughout the year.

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Notes to editors:

Juliette Lewis can also be seen this fall in the upcoming film, Whip It starring with Ellen Page, directed by Drew Barrymore, as well as the films The Baster starring Jennifer Aniston, and Sympathy for Delicious co-starring with Orlando Bloom and directed by Mark Ruffalo.

Credits:

Project name: Goldspots Creative agency: Fallon Client & their job title: Noel Cottle, Senior Advertising Manager Brief: What would the Orange film funding board do next? Executive Creative Director: Richard Flintham Creative Director: Tony McTear Art Director: Selina McKenzie Copy Writer: Toby Moore Group Account Director: Katrien DeBauw Agency Planner: Tim Millar Agency Producer: Nicky Barnes Production Company: Harvest Director: Baker Smith Producer: Mala Vasan Director of Photographer: Bill Pope Editor: John Smith Post-production: MPC
Audio post-production: Wave Media Agency: Mediaedge:cia Media Planner: Sarah Matthews Online credits: Poke Exposure: UK cinema, online

About Orange

Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 29 April 2009, the Group had a customer base of almost 184 million customers in 30 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of March 2009, Orange had almost 17 million customers in the UK – 15.8 million active mobile customers and close to one million fixed broadband customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

For more information: www.orange.com, www.francetelecom.com, www.orange-business.com

For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com or visit www.orange.co.uk/newsroom