Orange UK appoints Head of Brand Communications

• Ian Smith heads up integrated advertising, digital and media team

Orange UK today announces the appointment of Ian Smith as the new Head of Brand Communications. Ian will commence his role on 20th July 2009 and will be responsible for the advertising, digital and media strategy of Orange UK. Ian takes over this role from Spencer McHugh following Spencer’s appointment as UK Brand Director of Orange.

Ian joined Orange UK in 2003 as Advertising Manager but quickly moved up into the role of Head of Media where he delivered a number of successful campaigns across all media in the advertising team as well as the crucial role he played in appointing MEC to handle Orange’s media planning and buying business. In September 2008, Ian took on the role of acting Head of Brand and Sponsorship Partnerships where he led Orange’s strategy in this area and maintained existing partnerships including the high profile Orange Wednesdays, Orange British Academy Film Awards and Orange RockCorps.

Spencer McHugh, Brand Director for Orange UK said: “Ian has been instrumental in the success of media, advertising, sponsorship and partnership programmes for Orange UK and brings with him a wealth of brand and communications experience and expertise. I look forward to working closely with Ian in his new role to continue to strengthen our brand which when used in the right way, is our most powerful and inspiring asset.”

Ian will be replaced in his role of Head of Brand and Sponsorship Partnerships by Hattie Magee when she returns from maternity leave on 20th July 2009.

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About Orange Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 29 April 2009, the Group had a customer base of almost 184 million customers in 30 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of March 2009, Orange had almost 17 million customers in the UK – 15.8 million active mobile customers and close to one million fixed broadband customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

For more information: www.orange.com, www.francetelecom.com, www.orange-business.com For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com or visit www.orange.co.uk/newsroom