10 July 09
Orange Music Store launches unlocked music downloads
- DRM-free tracks for the PC or Mac and over the air (OTA) downloads for mobile phones
- Fast and easy access to content with refresh of Orange Music Portal
- Greater flexibility and freedom for customers to enjoy music
Orange today announces that it will offer Digital Rights Management (DRM)-free music downloads for customers in a major refresh of its Music Portal, Orange.co.uk/music, and the converged mobile and web music download service, the Orange Music Store. Customers are now able to enjoy an easier route to find, purchase, manage and listen to music with Orange.
DRM-free music downloads have already been secured with Universal Music, EMI Music and a number of independent labels. Providing access to over 700,000 tracks, the DRM-free catalogue will be enhanced in the coming months. Orange is also introducing new tiered pricing, with downloads now available from 79p. Once downloaded customers will have the freedom to use their purchased music however they like, whether listening to it on their mobile phone, putting it on another PC, burning it to CD or transferring to a personal MP3 player. Whilst downloaded tracks are delivered to both the mobile handset and the PC, track downloads are charged only once.
The Orange Music Store, which sits within the Orange Music Portal, upgraded its look and feel and now has a clearer format with enhanced browsing and navigation that makes it easier to discover and download music. In the coming weeks, Orange will also be making a further refresh to the Music Portal to continue the enhancements to the user experience. Searching and navigating the site will become faster and easier and music fans will be able to access information on music events such as Orange RockCorps, or read about news and the latest tariff and handset offers such as Nokia â€˜Comes With Music.â€™ All music content can be discovered and accessed from one place by simply logging on to the Music Portal at www.orange.co.uk/music.
The Orange Music Store and Portal refresh build on Orangeâ€™s pledge to provide customers with a large, high quality music and entertainment offering. Orange continues its involvement with music related partnerships, and with an 11th succesful Glastonbury partnership just completed and a second year of Orange RockCorps to come, the Orange Music Portal will be the best source of music news and information for fans.
Paul Jevons, Director of Products, Portals and Services for Orange said: â€œOrange is committed to providing customers with the widest access to music tracks and content. Upgrading the Music Portal and introducing DRM-free music helps customers enjoy music how and when they want. We look forward to enhancing the DRM-free music catalogue over the coming months.â€
Orange is the key brand of the France Telecom Group, one of the worldâ€™s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 29 April 2009, the Group had a customer base of almost 184 million customers in 30 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of March 2009, Orange had almost 17 million customers in the UK â€“ 15.8 million active mobile customers and close to one million fixed broadband customers.
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.
For more information: www.orange.com, www.francetelecom.com, www.orange-business.com For further information, call the Orange press office on 0870 373 1500 or email: Orangepr@golinharris.com or visit www.orange.co.uk/newsroom
Press release: Products & Services
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