17 November 09
Orange partners with Twitter for updates directly to mobile
- Orange becomes the first operator to offer photo sharing on Twitter via MMS
- Orange customers able to receive free text updates and â€˜tweetâ€™ back as part of their mobile plan
- Twitter will join Facebook, MySpace and Bebo in Orangeâ€™s Social Life service
Orange today announced a partnership with Twitter, which will enable customers to send and receive Twitter updates directly from their mobile phones using text messaging. It also sees Orange become the first mobile phone operator to enable customers to upload and share photos on Twitter via MMS.
The partnership has been designed to give Orange customers fast and simple access to Twitter without the need to download special software or pay extra for services. Customers will be able to update their own â€™tweetsâ€™, send direct messages to other Twitter users and receive alerts on Twitter activity all through text messaging. Twitter alerts will be available free, with upload text messages either included in customersâ€™ bundles or charged at the usual rate.
Orange customers will have full control over Twitter alerts sent to their mobile phones with customers able to choose to receive text message updates on â€˜tweetsâ€™ from all people they follow, individual users or direct messages. Theyâ€™ll also be able to set times for receiving â€˜tweetsâ€™.
Orange has also become the first mobile phone operator to enable customers to upload and share photos on Twitter via MMS. The Orange service enables customers to post their photos on Snapshot, a site developed by Orange UK, which automatically posts the link directly to Twitter in a â€˜tweetâ€™ and allow followers to add comments.
Finally, Twitter will also join Facebook, MySpace and Bebo on Social Life, a mobile social networking aggregator created by Orange which brings together social networking activity in one central place. Accessible from Orange World, Orangeâ€™s mobile internet portal, Social Life allows customers to view and post updates and get in touch with friends and family across all four social networks at the same time through a single log-in.
The first operator to provide free access for pay as you go customers to MySpace, Facebook and Bebo, Orange UK has been at the forefront in bringing mobile social networking to a mainstream audience. The success of such initiatives has been demonstrated through a surge in adoption of mobile social networking services â€“ with social networking usage doubling in the period from January - August 2009 alone.
Mark Watts Jones, Head of Product Management for Orange UK, said: â€œWeâ€™ve seen over the last year how Twitter is transforming the dynamics of real-time search and breaking news. So weâ€™re delighted to extend the value of the service by bringing it to mobile, enabling our customers to view and update their Twitter streams and giving them the unique ability to upload photos directly via MMS.â€
To find out more about the service, Orange mobile users should visit Orange World from their mobile handset.
Notes to Editor
MMS pricing is at the usual Orange rate - 30p per MMS or taken from the customers MMS bundle Orange customers post their photos by MMS via a twitter shortcode (86444) and after entering their username and password, their photo will be automatically uploaded
Orange is the key brand of the France Telecom Group, one of the worldâ€™s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. At the end of September 2009, Orange had more than 17 million customers in the UK â€“ 16.11 million active mobile customers and approximately 900,000 fixed broadband customers.
At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 31st March 2009, the Group had a customer base of almost 184 million customers in 32 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
Press release: Products & Services
TechCrunch on new Orange UK MMS Twitter service
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