iris lands Orange retail account

2 yr contract will cover all retail marketing for Orange stores and partner retailers

Orange today confirms that iris has been appointed to handle all of Orange’s retail’s sales promotion and marketing requirements for the UK, following a 3-month competitive pitch against a number of other undisclosed agencies. The win will see iris launch a number of major retail marketing campaigns over the next two years as part of standalone and integrated campaigns, which will also involve experiential and instore activity within Orange stores and that of its partners.

Spencer McHugh, brand director at Orange UK, said: “After an extremely competitive pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing activities. They showed a real understanding of the telecoms and youth market and delivered some excellent work during the pitch process and we are excited to see more.”

Steve Bell, CEO of iris London, said: “We’re really looking forward to working with Orange on this much sought-after account and getting our teeth into bringing their retail estate in line with their brand values. We’ve grown up in telecoms retail, so we understand what’s important about channel marketing and the value of strong, integrated retail campaigns.”

Orange’s other agencies, which include Fallon, Chemistry, MEC, Proximity, Poke and AKQA, will be unaffected by this appointment.

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About Orange

Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 126 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. At the end of September 2009, Orange had more than 17 million customers in the UK – 16.11 million active mobile customers and approximately 900,000 fixed broadband customers.

At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (38.1 billion euros for the first nine months of 2009) and at 30 September 2009, the Group had a customer base of almost 190 million customers in 32 countries. These include 128.8 million mobile customers and 13.4 million broadband Internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number two provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.

For more information please call the Orange Press Office 0870 373 1500, or visit www.orange.co.uk/newsroom