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10 June 10

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Bask in World Cup Glory with an Orange phone visor this summer

  • Half of Brits would let nothing get in the way of watching England World Cup games
  • A quarter say the beach is the ideal World Cup viewing spot
  • Enjoy sunkissed football this World Cup with Orange’s mobile phone visors

With World Cup fever gripping football fans across the country, research conducted by Orange* has found nearly half the population (43%) would let nothing get in the way of watching England World Cup games. With 2010 set to be the first truly mobile World Cup, Orange has developed a mobile phone visor** to block out sunlight so games can be enjoyed by passionate fans while sunbathing in a host of outdoor locations – whether on the beach or relaxing in the park.

To make sure no-one misses out on crucial moments in the biggest games, Orange has produced a limited run of mobile phone visors for fans to get their hands on***. Alternatively, Orange has made it easy for people to download the mobile phone visor template at so they can have a go at making one themselves.


With its passionate band of expectant supporters, a third (33%) of the nation would rather see England win World Cup glory compared with 11% who would prefer to meet the love of their life while just 6% would prefer to see Britain pull itself out of the recession. With Orange’s Mobile TV service**** and a mobile phone visor, football fans can live and breathe the beautiful game no matter where they are during England matches by watching live games and highlights on their mobile.

For over a quarter (27%) of sun-loving supporters, the beach is the ideal World Cup viewing spot while 16% of fans claim they would escape the indoors to watch games in their garden. Orange’s mobile phone visor makes al fresco viewing possible even in the brightest sunlight meaning fans will never again miss that crucial goal or controversial penalty decision because of glare on the screen.

Steve Wallage, Head of Sport Partnerships and Services for Orange UK said: “Based on the surge in demand for mobile TV during the Ashes last summer, we expect viewing figures could rocket by at least 74% during the World Cup*****. Orange’s mobile phone visors have been designed so fans can watch games wherever they are, whenever they want – just in time for live World Cup matches on ITV1 starting with England vs USA on Saturday 12th June at 7.30pm.”

Orange customers can watch games shown on ITV1 live on their mobiles by purchasing a mobile TV package for £5 per month. Live commentaries, scores, team news, fixtures, match results and more can be also be followed by downloading the free****** Orange World Cup Live app which can be sent to friends and used on any network – text WORLD CUP to 247 to receive a free link to the app and other World Cup goodies.

- Ends -
Notes to Editors
* The research for Orange was carried out by Orange World between 28/05/2010 and 02/06/10 across a sample of 1083 UK Adults
** The mobile phone visor is a working model and has been created to celebrate watching the World Cup in the sunshine 
*** 200 working models are available for editorial competition opportunities on request – contact the Orange Press Office for more details
**** Only available for Orange Mobile TV pack subscribers watching the games screened on ITV
***** This figure is based on the increase in viewing sessions on mobile TV in monthly terms during the Ashes from June - August 2009
****** Normal data charges will apply when downloading

About Orange UK
Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 131.8 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. At the end of March 2010, Orange had more than 17.305 million customers in the UK – 16.442 million active mobile customers and approximately 863,000 fixed line internet customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.
On July 1, the company will become part of Everything Everywhere, one company that runs two of Britain’s most famous brands -  Orange and T-Mobile - with plans to  transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country.

For more information please call the Orange Press Office 0870 3731500, or visit


Press release: Products & ServicesMobile

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