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22 October 10

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Orange and over 7,000 festival goers tag themselves into the record books!


The Guinness World Records™ have confirmed that Glastonbury Festival's 2010 communications partner, Orange, has succeeded in setting the new world record for the Most People Tagged in an Online Photo.

The photograph, which was taken to celebrate the festival's 40th anniversary, took place at the famous Pyramid Stage during half-time in the England vs Slovenia World Cup match on the first day of the event.

MC'd on the day by beatboxer Kila Kela, over 70,000 festival goers were captured on a 1300 megapixel super high-resolution photograph. After the festival, they were then able to zoom into the picture, tag themselves, find friends and reconnect with people they met during the match.

Since the picture went live on the 29th June, and up to 7th September when the record was captured, an amazing 7,053 people (and counting) have tagged themselves through Facebook.

For those who were there on the day and have not yet tagged themselves there is still a chance to be a part of the world record by visiting



Notes to Editors

For full terms and conditions, please go to

For more information on Orange or Glastonbury please contact:

Naomi Li at M&C Saatchi Sport & Entertainment

Tel: 0207 543 3687


About Orange UK

Orange is the key brand of the France Telecom Group, one of the world's leading telecommunications operators. With 131.8 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. At the end of March 2010, Orange had more than 17.305 million customers in the UK - 16.442 million active mobile customers and approximately 863,000 fixed line internet customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.

On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain's most famous brands - Orange UK and T-Mobile UK - with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.

For more information please call the Orange Press Office 0870 3731500, or visit










Press release: Sponsorship & EntertainmentGlastonbury

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