Orange partners with Vintage Classics to create “Orange Inheritance” collection

Orange today announced an exciting new project “Orange Inheritance”, in partnership with Vintage Classics. 

Celebrating the 16^th anniversary of the Orange Prize for Fiction, six of the Prize winners selected the books they would like to pass onto the next generation. The series will be published on 7 April 2011 and titles will be announced shortly to the public through a major campaign.

Beautifully designed in the distinctive Vintage Classics style, these books and eBooks will include introductions from the Orange Prize for Fiction winners who are:

Helen Dunmore,1996 OPF winner for A Spell of Winter

Linda Grant, 2000 OPF winner for When I Live in Modern Times

Anne Michaels, 1997 OPF winner for Fugitive Pieces

Ann Patchett, 2002 OPF winner for Bel Canto

Lionel Shriver, 2005 OPF winner for We Need to Talk About Kevin

Rose Tremain, 2008 OPF winner for The Road Home

Kate Mosse, Co-Founder & Honorary Director of the Orange Prize for Fiction, commented: “This wonderful collection reminds us of two things. First, of how classics become classics - the books we fall in love with when we are young, the books we inherit or come to be recommended by friends and family, those novels that influence us. Also of the relationship between leading contemporary writers and the authors in whose footsteps they tread.”

Laura Hassan, Editorial Director of Vintage Classics, commented:  “Vintage Classics is thrilled to be working with the Orange Prize for Fiction. The Orange Prize celebrates excellence in contemporary writing and I’m delighted that we can join forces to extend that honour to classic books. 

“It has been fascinating to hear from the winners of the Orange Prize for Fiction which books they would pass onto the next generation and why. Their choices are as varied, surprising and controversial as you’d expect from such a stellar group of writers.  It’s great to think that come April these cherished classic novels will be unmissable”

Stuart Jackson, Brand Communications Director at Orange, commented: “It is particularly fitting to celebrate the 16^th anniversary of the Orange Prize with the launch of a series of much-loved classics designed to excite, engage and enthral the next generation of readers. We’ve fused the best of the Orange Prize with the best of Vintage Classics to create a unique set of books that celebrate the very best in literature.

“The Orange Inheritance series will also be available as eBooks on the Orange Book Club website along with a host of extra content that brings the Orange Prize experience alive.”

The collection will be available nationwide from April 7^th and available to download on the Orange Book Club at www.orange.co.uk/bookclub

-ENDS-

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For more information please contact:

Press Enquiries:

Naomi Li at M&C Saatchi:
Tel: 0207 544 3687
Email: naomi.li@mcsaatchi.com

About Orange UK

Orange is the key brand of the France Telecom Group, one of the world's leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%.

Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.

On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain's most famous brands - Orange UK and T-Mobile UK - with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.

For more information please call the Orange Press Office 0870 3731500, or visit www.orange.co.uk/newsroom

Vintage Classics

Vintage Classics has existed since the inception of Vintage and is widely seen as the top twentieth-century classics list in the UK, publishing Graham Greene, Angela Carter, Joseph Heller, Kurt Vonnegut, Iris Murdoch, Harper Lee, Ernest Hemingway and Richard Yates, among others. In August 2007 the list was expanded to publish the greatest writers from previous centuries, such as Jane Austen, Charles Dickens, Lewis Carroll and Henry James.

For more information please call the Vintage Press Office on 0207 840 8677, or visit www.vintage-classics.info