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18 April 11

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Orange Unveils Pricing And Availability For Motorola ATRIX™

  • Motorola ATRIX™ will be available to purchase exclusively from Orange in early May
  • Customers can reserve their handset now through Orange retail shops and Orange telesales

As Motorola’s exclusive UK launch partner, Orange today announced pricing and availability for Motorola ATRIX™. From today, consumers will be able to register their interest online or reserve their device from Orange retail shops and Orange telesales ahead of launch in early May.

Tipped to be one of the biggest device releases in 2011, Motorola ATRIX is the true epitome of mobile computing. The handset features a dual core processor, with each core running at 1 GHz and delivering up to two GHz of processing power. As a result, Motorola ATRIX is capable of opening web pages twice as fast as most other smartphones, and it has been designed to become a user’s primary digital hub to create and edit media content on the go. It also features a biometric fingerprint reader for easily unlocking the phone.

Running the Android operating system, Motorola ATRIX also offers Motorola’s revolutionary webtop application which runs a full Mozilla Firefox 3.6 browser and supports Adobe® Flash® Player for rich graphics, animation and video.

To support the device, Motorola has developed two companion accessory docks for purchase separately:

* The Motorola HD Multimedia Dock, which has three USB ports and an HDMI port enabling connections to a keyboard, mouse, speakers and HDMI-compatible monitor for working at your desk, or connecting to an HDMI-compatible television and home theatre audio system for enjoying video, music, games and more

* The Motorola Lapdock™, which has an incredibly thin design with an 11.6-inch screen, 36Wh three-cell battery that delivers up to eight hours of battery life, full keyboard, stereo speakers, and weighs just 1.1 kilograms. Users simply dock their Motorola ATRIX into the back for true mobility at work, at home and playing on the go in a form factor that’s lighter and smaller than most laptops on the market

Motorola ATRIX will launch exclusively on Orange and will be free on a £35 per month, 24 month contract, which includes 600 minutes, 750 MB data allowance, unlimited texts, 50 MMS and unlimited wi-fi (subject to fair usage) per month.

Those who purchase Motorola ATRIX from Orange will also be able to take the Work and Play Kit which includes a remote control, mouse, HD multimedia dock and keyboard for only £49.99 (standard retail price £129.99), and to celebrate the launch, existing Orange pay monthly customers who upgrade to Motorola ATRIX during the month of May this year will receive the Work and Play Kit for free.

Customers will also be able to purchase the Motorola Lapdock from Orange, normally priced at £299.99, at reduced price points on select tariffs. A unique price plan is also being introduced which includes free tethering** allowing customers to connect to the internet on the move using the Motorola ATRIX – the new Panther Extra 60 plan*** also includes 3,000 minutes, 1GB data allowance, unlimited texts and unlimited wi-fi (subject to fair usage) per month.

Business customers can also get Motorola ATRIX and the Motorola Lapdock bundle free of charge on Solo 55 and existing customers will get a great deal when re-signing with Motorola ATRIX.

Simeon Bird, Director of Propositions, Orange UK said: “We’re pleased to be bringing Motorola ATRIX to our customers as it’s one of the most innovative handsets we’ve seen this year and it supports our passion for innovation. With its intelligent support accessories, the handset not only stands out from the rest of the pack, but the overall experience takes mobile computing to the next level.”

Andrew Morley, vice president marketing, international markets, Motorola Mobility said: “The award winning Motorola ATRIX ushers in a new era in mobile computing. We are excited to be bringing this highly anticipated smartphone to the UK with Orange.”

For more information on Motorola ATRIX, accessories, and to register interest in the device, go to www.orange.co.uk/motorolaatrix or to reserve a handset, please visit Orange retail shops or call Orange telesales.

- ends -

Notes to editors

Please contact the Orange press office with regards to product photography and review units

*250mb tethering data
**Available from early May 2011

About Orange UK

Orange is the key brand of the France Telecom Group, one of the world's leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%.

Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.

On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain's most famous brands - Orange UK and T-Mobile UK - with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.

For more information please call the Orange Press Office 0870 373 1500, or visit www.orange.co.uk/newsroom

 

Press release: Products & ServicesMobile

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