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20 June 11

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Turn it up to 11… Orange unveils the ‘Sound Charge’ 2011

 

* The Orange ‘Sound Charge’ t-shirt provides a revolutionary charging solution using sound to power your mobile phone

* 2011 prototype follows Orange’s successful heritage in producing eco charging devices

* Live testing to be conducted on site at the Glastonbury Festival

* Orange leading the way in innovative mobile technology

Orange, Official Communications Partner for the Glastonbury Festival, today announced the latest invention in the world of mobile charging technology with an innovative gadget that powers mobile phones using sound.

Following months of planning and development, the prototype, named the Orange ‘Sound Charge’ has been produced in conjunction with renewable energy experts at GotWind. The eco charging device uses an existing technology in a revolutionary way; by reversing the use of a product called Piezoelectric film, allowing people to charge their mobile phones whilst enjoying their favourite headline act at Glastonbury.

Usually found in modern hi-fi speakers, an A4 panel of the modified film is housed inside a t-shirt which then acts much like an oversized microphone by ‘absorbing’ invisible sound pressure waves. These sound waves are converted via the compression of interlaced quartz crystals into an electrical charge, which is fed into an integral reservoir battery that in turn charges most makes and models of mobile phone. As the ‘device’ is worn, a steady charge is able to be dispensed into the phone via a simple interchangeable lead which fits most handsets.

After a weekend at Glastonbury the Orange Sound Charge will almost certainly be in need of a good scrub, so the Piezoelectric film panel and electronics are all fully removable to enable you to stick it straight in the wash.

The development team behind the device estimate that when used at the festival with sound levels of around 80dB (roughly the same as a busy street), the Orange Sound Charge will generate up to 6 watt hours (W/h) of power over the course of the weekend – enough to charge two standard mobile phones or one Smartphone. Of course festival goers will also be able to plug in their phone for a quick ‘top up’ charge whenever they need it.

Andrew Pearcey, Head of Sponsorship at Orange UK said: “In a vibrant festival environment such as Glastonbury, sound is such an obvious medium that it seemed like a natural fit to use it in the development of this year’s prototype. Orange’s commitment and ethos around innovation is as strong as ever and we envisage that this pioneering technology could really change the face of mobile charging in environments where eco charging solutions need to be found. It could even influence trends in fashion, with designers looking to integrate this passive charging solution into clothing.”

Orange will also be conducting live testing on site at the festival to see which acts are the ‘best to charge to’. Taking place around the Spirit of 71 stage under the watchful eye of Glade Director, Luke Piper, the team will be testing the device throughout the weekend to advise festival goers on which acts will give your phone the quickest charge.

Tony Andrews, co-producer of the Spirit of 71 area at Glastonbury, founder of Funktion-One and universally-acknowledged ‘godfather of sound’ added: “The Orange Sound Charge is a step in the right direction utilising the electricity generating properties of certain types of material when they are ‘shape changed’. Sound vibrations, particularly bass frequencies, will create enough shaking to produce electricity from a material as simple as piezoelectric film. It looks like it could provide a real solution to mobile charging and I’m interested to see how the Orange Sound Charge performs in a live testing environment such as Glastonbury.”

The Orange Sound Charge is the latest eco charging innovation in Orange’s continued commitment to researching and developing alternative charging solutions. Previous projects have included 2010’s Power Wellies, winner of Time Magazine’s ‘50 Best Inventions of 2010’ which converted heat into current to keep people connected at last year’s festival; the Power Pump in 2009, which used the energy created from a traditional foot pump to convert it into electricity; and 2008’s Dance Charger that drew upon kinetic energy to create power.

The Orange Sound Charge is still in developmental stages, so for those who need to chill out, get charged and go, there will be three Orange Chill ‘n’ Charge tents around the site at this year’s Glastonbury festival which can be easily located using the map function in the Glastonbury 2011 app from Orange. Orange’s Chill ‘n’ Charge areas will offer more charging points than ever before as well as space to kick back, relax and unwind as you re-charge your own (as well as your phone’s) batteries. For more information go to www.orange.co.uk/glastonbury

- ends -

Notes to editors

For further information, video content and images please contact M&C Saatchi Sport & Entertainment:

Alex Wilkinson / alex.wilkinson@mcsaatchi.com / 020 7544 3855

Samantha Harris / samantha.harris@mcsaatchi.com / 020 7544 3873

About Orange UK

Orange is the key brand of the France Telecom Group, one of the world's leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.

On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain's most famous brands - Orange UK and T-Mobile UK - with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.

For more information please call the Orange Press Office 0870 373 1500, or visit www.orange.co.uk/newsroom

About GotWind

GotWind was originally founded with the purpose of sharing experience in the design and making of small scale renewable energy projects, focusing in particularly on wind and solar power. As renewable energy has become more and more prevalent in the worlds consciousness, GotWind and its unique approach has received massive interest worldwide. Along with the continuing development of its DIY projects, the company has worked with Orange since 2007 to develop a range of renewable energy, mobile charging solutions. For more information visit gotwind.org

Press release: Sponsorship & EntertainmentGlastonbury

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