Orange Film Pulse launches – harnessing what the web is saying about film, in one simple score

• Brand new tool collates opinion and sentiment from across the web - from Twitter, Facebook and leading film websites and blogs
• Orange Film Pulse launches during awards season, highlighting the buzz around BAFTA-nominated films
• Orange customers using Film Pulse can win a range of BAFTA prizes including VIP tickets, screenings and previews of Disney’s upcoming ‘John Carter’
• Orange Film Pulse now live at www.orange.co.uk/bafta

London, UK – January 24 2012 – Orange today announced the launch of Orange Film Pulse; a new innovative tool that collates opinion from across the internet in one place and lets film fans see which films are generating the most love, right now.

Launched as part of Orange’s sponsorship of the Orange British Academy Film Awards, Orange Film Pulse scans tens of thousands of tweets, Facebook pages and reviews from a range of leading film news and review websites and blogs. A dedicated algorithm then analyses tone, sentiment and review scores – be they negative or positive - and summarises the love into one easy to read score out of 100.

At launch, there are over 35 films with Orange Film Pulse Profiles including The Artist, My Week with Marilyn, War Horse and Hugo, with more being added each week. A simple ticker along the top of the tool allows easy access to each film’s results.

There is also a simple search option for BAFTA-nominated films from the past and present that highlights those available to enjoy with Orange Wednesdays and Film To Go, Orange’s film rental offer. The Orange Film Pulse has four columns of information which contribute to a film’s overall score:

• Love on Twitter – the number of positive tweets this week (Friday to Friday)
• Love on Film Club – the average rating given by the Orange Film Club community on Facebook
• Love on Facebook - the Facebook film page with the most likes
• Love on film sites – the average score given by selected film sites

Users can delve down into the information directly through the tool to see real time tweets about a particular film, or read a review, enabling them to make a decision about what film to see, as well as being able to tweet their opinion or add a Facebook review from within the tool.

Orange customers using the tool can click from within a film’s profile to request a code to watch that film at either Orange Wednesdays or via Orange Film To Go – Orange’s film download service in partnership with iTunes – and by doing so can go on to win some exclusive BAFTA related prizes including:

• VIP ticket packages to the Orange British Academy Film Awards
• Tickets to an exclusive BAFTA screening in London
• BAFTA goody bags
• Advance screenings of Disney’s John Carter in association with Odeon IMAX
• Tickets to Orange BAFTA’s: The Final Word – the exclusive BAFTA awards night panel and live ceremony screening event hosted by Alex Zane

Spencer McHugh, Brand Director at Orange UK said: “The internet offers an incredible wealth of sources and opinion on film, but that also means the experience of searching for a definitive answer or opinion can be confusing and time consuming.

With Orange Film Pulse, we’re offering a simple and easy way to see what the overall opinion from the web is, and encouraging film lovers to get involved and share their love for film, all of which contributes to that film’s overall score.”

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For further information, video content and images please contact M&C Saatchi Sport & Entertainment:

Rachel Devenport / rachel.devenport@mcsaatchi.com / 0207 544 3687 / 07891 588 993

Alex Wilkinson / alex.wilkinson@mcsaatchi.com / 07969 573 313 / 020 7544 3855

Notes to Editors

About Orange UK

Orange is the key brand of the France Telecom Group, one of the world's leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.

On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain's most famous brands - Orange UK and T-Mobile UK - with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.

For more information please call the Orange Press Office 0870 373 1500, or visit www.orange.co.uk/newsroom