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24 February 12

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Orange To Launch Quick Tap ‘Treats’

  • Orange partners with EAT. to further the Quick Tap initiative in the UK
  • All Orange customers with NFC enabled handsets to benefit from a free EAT. treat everyday from early March
  • Available nationwide, the offer will run until Summer 2012

Orange today unveiled ‘Quick Tap Treats’ - the UK’s first mobile contactless retail reward scheme, in partnership with the EAT. restaurant chain. Quick Tap Treats will allow all Orange customers with NFC enabled handsets to simply tap their mobile phone on specially designed posters at any of the 110 EAT. outlets* so they can receive a free treat each day - from a free baguette or piece of fruit, to a free coffee.

Building on the success of the first contactless mobile payments service launched last year, the next phase of Quick Tap (the umbrella name used for Orange’s UK NFC services), sees all Orange customers with NFC handsets able to use their phones for the new Quick Tap reward programme, Quick Tap Treats.

From launch, these Quick Tap customers will be eligible to receive one on the following ‘treat’ reward options everyday.  New treats will be added over time:

Quick Tap Treats
Free Ham & Cheese Baguette
Free Small Coffee
Free Porridge
Free Fruit
Hot Drinks Upgrade (small to big)
Free Mash & Gravy with any Pie purchase
Breakfast Bacon upgrade (small to big)
Soup Upgrade (small to big)

Quick Tap Treats works using NFC tags which will feature on specially designed posters in EAT. stores nationwide.  Customers simply need to tap their Quick Tap phone on the poster to play a game in which they will win and be able to immediately redeem guaranteed treats from within the EAT. store. The game will also be available as a Quick Tap Treats App downloadable from Orange World, as well as BlackBerry, Android and OVI apps stores, providing improved game playing experience.

As a result of the new initiative, approximately 200,000 Orange UK customers will be able to access the new Quick Tap rewards programme from launch, with this number set to rapidly grow as further NFC enabled handsets are ranged.

All Orange customers with Quick Tap (NFC) handsets will receive an SMS informing them about the Quick Tap Treats rewards programme, and a marketing campaign supporting the initiative will also commence in early March.  If any customer is unsure whether they have an eligible Quick Tap handset, they can contact Orange customer services, who will be able to advise them or they will be able to visit a special section of the Orange website from launch.

Commenting on the announcement, Pippa Dunn, Chief Marketing Officer, Orange UK, said: “Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we're continuing this with a new and innovative way for our customers to receive rewards for their loyalty. So whether it’s a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with you mobile on Orange".

For further information, and full terms and conditions on Quick Tap Treats will be on www.orange.co.uk for launch.

- ends –   

(*excludes airports and concessions)

NFC variants of the following handsets from Orange are eligible: Samsung Tocco Lite, Samsung Wave 578, Samsung Galaxy SII, Blackberry 9900, Blackberry 9360, Blackberry 9790, Blackberry 9380, Acer LiquidExpress.

About Orange UK

Orange is the key brand of the France Telecom Group, one of the world's leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.

On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain's most famous brands - Orange UK and T-Mobile UK - with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.

For more information please call the Orange Press Office 0870 373 1500, or visit www.orange.co.uk/newsroom

 

Press release: Products & ServicesMobile

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